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The analytics people
you've been looking for

We're here to make your work easier.
We deliver the best data tools, service, and user experience possible.


our missionTo empower citizen data scientists

Before founding Rapid Insight, President Michael Laracy’s career as a Business Analyst spanned more than 20 years, including work at the Federal Reserve Bank of Philadelphia, Teradata, MCI, and international consulting work in the area of advanced analytics. He founded Rapid Insight in 2003 to democratize data and analytics through intuitive, accessible software. The company now serves thousands of users in industries as diverse as higher education, healthcare, aerospace manufacturing, and nonprofit fundraising.

Mike Biking

our historyInspiration and insight

While biking through Boulder, Colorado in 2003, Laracy reflected on the clunky, ineffective tools he used each day in his data analysis work. He knew he could build better, more user-friendly data analytics tools; not tools exclusively for data experts, but tools that anyone can use. From that initial spark, Rapid Insight's products and services have grown over two decades to best serve you, the citizen data scientists who make up our clientele. Today, Rapid Insight offers a growing portfolio of solutions within our advanced analytics platform. The platform enables thousands of users worldwide to easily prepare data, build predictive models, and perform advanced data analysis.

Where Rapid Insight is Going

Our VisionWhere we're going

As Rapid Insight grows and expands its offerings, we seek to help businesses and organizations of all kinds with their data needs. Customer service, training, and support is a cornerstone of Rapid Insight's business. You will always come first; our expert data analysts are an email or phone call away.

Bryan Terry, Arkansas State

“The thing that sets Rapid Insight apart from other software vendors is the level and quality of support that they provide."

Dr. Bryan Terry
Vice Chancellor of Enrollment, University of Arkansas

Learn more about our support

Our Company Values

At Rapid Insight, 6 Core Values guide our work

  • Transparency


    We are committed to transparency, from our interactions with clients to the predictive models you can create and analyze.

  • Data Democratization

    Data Democratization

    We believe in knocking down walls and breaking up silos to encourage collaboration across entire organizations.

  • Support Staff Icon


    Superb service and support is our company's foundation. We are invested in understanding our customers' problems and working to find solutions.

  • Constant Improvement

    Constant Improvement

    We take user feedback seriously and strive to deliver a product that continually incorporates what our users want.

  • Security


    We deliver a highly secure product that never stores user data. We treat data privacy with utmost importance.

  • Accessibility Icon


    We believe in Citizen Data Scientists. Everyone has the right to put data to its best use, and we designed our platform to make that possible.

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