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rapid insight webinars Predictive Analytics – Customer Churn Modeling

Thursday, November 14 Watch the Webinar

Churn models are used to predict each customer’s likelihood of stopping usage of your products and/or services. By knowing which customers are of high churn risk, you can act to proactively retain those customers. In this webinar, we give a high-level overview of how to create the churn modeling process. The presenter discusses the basics of creating a churn modeling dataset, transforming variables, and building a churn model utilizing logistic regression. Rapid Insight’s data platform is used to demonstrate the churn modeling building blocks.

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