How predictive modeling can help nonprofits weather the impending storm
The tax overhaul legislation that recently passed in both the House and Senate still has some distance to travel before it reaches the President’s desk and becomes law. However, it remains likely that the legislation and its changes to the tax code could have a negative impact on charitable giving. Some estimates put that potential drop in giving in the ballpark of $13 billion.
Donors will continue to give, but nonprofits must be prepared to adapt to the post-tax reform reality. Who are the right donors to focus on? Which relationships are the most important? How can you identify major gift donors or planned givers if they’ve been flying under the radar?
During this on demand video, learn how you can utilize predictive modeling to target the right prospects to meet your fundraising goals, all while staying within your budget. VP of Sales & Marketing Scot Henley and Senior Analyst James Cousins will utilize Rapid Insight software to demonstrate how to quickly build models to identify your best targets for annual fund mailings, major gift campaigns and much more.