Modeling Major Gift Likelihood: Translating Data Into Action at Swarthmore College
The analyst role thrives on data, but how can you ensure others are using the analysis in meaningful ways? In this on-demand video, Abigail Komlenic of Swarthmore College’s Advancement team will discuss how they translated their predictive model for major gift likelihood into descriptive, easy-to-interpret scores that not only intrigued colleagues but were also being used by gift officers before the project was fully rolled out.
Abigail’s presentation is followed by a brief demonstration of the Veera software suite by Rapid Insight Senior Analyst, James Cousins, on building a model predicting major gift giving likelihood.
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