The Journey from Development Records to Business Systems at The Whitney Museum of American Art
This on-demand video highlights the evolution from an initial focus on fundraising data to the build out of inbuild-outure to support a broader institutional constituent strategy. Looking back over the last 10+ years, the Development Records team started with setting a solid foundation for data collection and governance in the fundraising database (Raiser’s Edge), moved onto optimizing for a capital campaign, and then onto expanding the data management role to also encompass admissions, retail, and email marketing. Today, the Business Systems team has oversight of these once disparate database systems and is guided by three core data principles: Collection, Accessibility, and Governance.
The presentation is followed by a brief demonstration of the Veera software suite by Rapid Insight Senior Analyst, Jon MacMillan.
Director, Business Systems
The Whitney Museum of American Art
Senior Data Analyst
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