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Rapid Insight: Higher Education case study

Rapid Insight Helps Lipscomb University Generate $18 Million Through Improved Retention

Lipscomb Alumni Auditorium
  • $18 million in additional tuition and fees revenue

  • Record-setting retention rates

  • Improved interdepartmental communication

Lipscomb University is one of the fastest-growing private doctoral universities in the nation. Founded in 1891 and located in the heart of Nashville, Tennessee, Lipscomb is a Christian liberal arts institution with nationally recognized academic programs, small class sizes, intentional faculty, international study opportunities, and faith-integrated experiences and curriculum. Lipscomb University currently supports more than 4,600 students across graduate and undergraduate programs, as well as over 1,000 employees (including part-time faculty).

Since Dr. L. Randolph Lowry, Lipscomb University’s current president, was inaugurated in 2005, six new colleges and seven institutes within the institution have been established. Lowry also oversaw the launch of the university’s first-ever doctoral program in 2008. Lipscomb University now offers three doctoral degree programs. During Lowry’s tenure as president, university enrollment has grown by 83%, marked by a 660% increase in graduate program enrollment.

The Challenge

Matt Rehbein, Director of Institutional Research in the Office of the Provost, joined the Lipscomb University staff in May 2011. Matt’s success as Director of IR required tremendous efficiency. He was a one-person department supporting thousands of students and hundreds of full-time faculty. Matt’s initial responsibilities were to standardize academic reporting and identify factors behind a recent dip in freshman retention.

Matt began working with Dr. Brian Mast, Associate Provost for Academic Support Services, who was hired to drive improvement in student retention. With the opening of Lipscomb’s Academic Success Center in 2012 under Dr. Mast’s direction, freshman retention began trending upward again. However, both colleagues knew they needed a tool to help them more specifically identify which students were most at risk of leaving the institution in order to intervene earlier and more effectively.

The Approach

Matt was introduced to Rapid Insight, an analytics software solutions company serving the higher education market, by the CIO and IT team at Lipscomb University. They thought the Rapid Insight analytics platform might address needs around predictive modeling for student retention.

“I wasn’t specifically looking for this tool,” Matt shared. “Sometimes you don’t know what you really need until you see it.” Matt evaluated the platform and was surprised by what he discovered.

Construct offered Matt the ability to build visual queries and blend data sets with no coding or in-depth SQL experience required—which was critical to Matt since he did not have a background in programming. Construct provided Matt with an intuitive interface to quickly build step-by-step workflows.

Customer Testimonial

“I wasn’t specifically looking for this tool. Sometimes you don’t know what you really need until you see it.”

Predict offered Matt a solid predictive modeling tool without the complexity or expense of an enterprise data science platform. Since one query builds on another, it was simple to scale. Using Construct and Predict in tandem, Matt could build complex queries from multiple data sources for true predictive analytics processes.

Matt quickly realized that the platform offered value beyond his original need for predictive modeling. For example, Matt could leverage Construct as a stand-alone solution to blend and prep data for accreditation. The platform also provided the visualization tools he required without needing to adopt an expensive BI platform.

In September 2015, Matt signed on with Rapid Insight. Aside from the initial introduction from the CIO, Matt needed very little IT support to deploy the software. He rolled the tool out by himself, and with the support of the Rapid Insight team, was fully operational within six months.

For Matt, the authentic relationships and great technical support he received from the Rapid Insight team were another important factor in moving forward with the solution. They were always available with unlimited support during the onboarding process.

Based off the initial success of Predict and Construct—and the support Matt received from the Rapid Insight team—Lipscomb University expanded their investment to include Bridge in the summer of 2018. Bridge, the newest element of the platform, allows researchers like Matt to build dashboards and share responsive reports throughout their organization. Lipscomb University now has 70 users of Bridge. “Put simply, Bridge is the public face of Institutional Research at Lipscomb University,” said Matt. “It allows me to create nodes of institutional research all across the organization, bringing self-service reporting and basic analytics to key decision makers.”

Customer Testimonial

“Put simply, Bridge is the public face of Institutional Research at Lipscomb University.”

The Results

The platform provided Matt an easy-to-use and cost-effective tool that allowed him to save time and increase his productivity.

Because of the work of the Academic Success Center and the predictive insights gleaned from the platform, Lipscomb University was able to validate the need for and hire two Cohort Coaches that focus on at-risk students and help build more impactful student retention programs.

The success of this effort has led to the expansion of the retention program beyond first year students to include the sophomore-junior class and new undergraduate transfers. Over the past six years, the university has set records for retention and for four, five, and six-year graduation rates of first-time freshmen. These improvements in undergraduate retention from 2011 levels have generated (and will continue to generate) at least $18 million in additional tuition and fees revenue for the university over the life of those freshman cohorts.

Matt also leveraged the platform far beyond predictive modeling to work with greater efficiency and take on new projects for the university. For example, during Lipscomb’s process of reaffirmation of accreditation with SACSCOC in 2017, Matt was able to produce reports on credit hours taught for all of Lipscomb’s 300+ academic programs in two days by using the platform—an incredible time savings compared to the two months that it took Matt to prepare similar reports in 2012. Matt also worked with the Registrar’s Office to redesign the process of generating official counts. A process that used to involve hours of work and disrupted the workflow of a critical business unit on campus now takes a matter of minutes thanks to the Rapid Insight platform.

With the addition of Bridge in 2018, Matt was able to take his work to another level. Even with very limited resources, Matt was able to exponentially increase his service to other departments.  Bridge provided an online platform where Matt could share data and reports with Provost Office colleagues, deans, and department heads, enabling them to create their own charts or drill down into the data that mattered most to them. Once the Bridge account was established for Lipscomb University, it was simple for Matt to create new users on the fly and direct them to the platform for intuitive self-service reporting. Matt could also satisfy new program review requests from administrators, allowing them to find answers for themselves without additional intervention from the IR department. Bridge greatly increased the number of decision makers Matt was able to serve—while reducing the number of ad hoc requests he received.

Customer Testimonial

The Rapid Insight platform expanded my ability to say yes to projects—and even gave me the confidence to be proactive and take on new responsibilities.

The platform has also provided an unexpected benefit for Lipscomb University. As the university transitions from one higher education SIS to another, the platform offers the only consolidated view into both systems until the transition is completed.

But perhaps most importantly, the platform has helped Matt improve communication with other departments and position IR as a trusted, vital source of information on campus. “When I joined Lipscomb University eight years ago, I set out to build bridges with other business units and improve the reputation of the IR department. The  platform helped me accomplish this mission. The tool expanded my ability to say yes to projects—and even gave me the confidence to be proactive and take on new responsibilities,” said Matt. “The platform by Rapid Insight has been a game changer for the IR department at Lipscomb University.”